Dana Carmont is a name that is about to become very familiar to you all as she has just joined Kick Ass Women as an official sponsor! Check out our announcement on site now and meanwhile read on to find out more about her highly successful
business and her plans for the future….
First of all Dana…I believe you are a former Miss Sports Model champion…did your bikini design business start as a result of your experience competing or were you already doing it at that time?
“I was already involved in the gym wear/bikini business. I was working for an Australian based company called Sea Folly at an early age and once the division I was working in closed down; I started making gym wear and selling through the gym. Then when I started competing I didn’t know where to get stage outfits, so I started making my own and it has taken off from there. Stage bikinis and fashion bikinis…I LOVE Bikinis!”
What gap in the market were you looking to fill with your own line?
“I want to fill the gap in the market of funky well fitted bikinis, that don’t give you a saggy bum! There is nothing worse than seeing a woman with a gorgeous figure and bikini turn around to see her baggy bottom getting out of the water or on stage!”
What for you are the key factors when it comes to designing the perfect bikini?
“The key factors for me when designing the perfect bikini is to have the design compliment the body, the ‘fit’ so it looks and feels amazing when worn and to have a color and fabric to suit the complexion.”
I believe you have quite a few celebrities wearing your designs…care to name a few?
“Yes I do. Lindsey Lohan bought a few bikinis in a shop I was stocking in LA and Sophie Monk wears my bikinis too…she actually wore one in her latest Holly wood movie!”
You are also involved in other areas of clothing and accessory merchandising I believe….
“Yes I am I am a sucker for fashion; I stock a line of stage shoes, evening & cocktail gowns along with stage jewelry for competitors. I also dabble
in fashion bags, sunglasses and clothes, depending what time of the year it is…”
And of course let’s not forget your workout DVD’s and the books you have in the pipeline…..
“Yes! Very exciting….My workout DVD’s were released earlier this year. The 30 minute DC Workout Systems have been designed to get the most out of your workouts…..
DC tone reshapes your body and DC sweat keeps you fit and burns fat. These systems are done once a week each following a natural food plan, to KNOCK INCHES off your body and waist line in just weeks. Together with a healthy eating plan this also keeps the body feeling vibrant, energetic and healthy with the bonus of looking and feeling even younger!
“I also have a book in the pipe line that covers every aspect of the fuel the body needs to keep fit and healthy. To be happy and in love as well as being in tune with yourself so that you can live a happy and healthy life.”
So I take it they evolved out of your own personal experience with training…
“Yes, over the years of competing, training clients, extensive weight training and trying every diet possible to keep weight off, I finally found the right fuel for the body and designed a system that has kept my clients and my body in good shape. After having my children and running a busy schedule I needed a formula to make it easy to keep fit, toned, healthy and in shape!
When it comes to marketing and getting publicity for all your work does being basedin Australia present you with any problems?
“It has its pros and cons as I am not known in the USA and it is a market I would love to work with. I work with amazing people that support me and my dreams and they know how dedicated and driven I am in always taking my goals to the next level. I always think outside the box and love working with people to achieve their goals…so publicity seems to work as a universal thing for me. You always get what you give.”
What would you say your proudest achievement so far is?
“I would have to say, I have so many ‘proudest achievements’; you could probably call it my bucket list! Everything I have on my dream board is falling in to place. I couldn’t really name just one as every day I achieve so much. I would have to say I am very proud of my kids they understand me and we have a great bond, which I think is one of my proudest achievements, especially when my 13 your old son does the washing and folds my clothes on my bed and my 9 year old daughter cooks us dinner! Juggling being a single mum and running my empire is hard work and they help me out.”
Any style gurus/stylists out there who have been a source of inspiration to you?
“I can’t really say there are. I have my own design and style that I bring to life. Once I have a design in my head I’m in the design room drawing it out on my pattern board and cutting it up in to my creation. Although I do love flicking through fashion magazines and seeing what’s out there…I have been doing that since I was 9.It always used to annoy my sister every time we walked past the news agent, I would run in there and check out the mags….and I still do!”
Where is your focus right now in terms of your business and what can we expect to see from you in the future?
“My focus right now is hitting the international market, as a renowned bikini designer for stage and fashion bikinis and a role model for woman in health and fitness, by inspiring them with time efficient workouts and natural eating recipes called ‘fuel for the body’ to keep in shape the easy way. I am also focusing on online sales with all my products.
“In the very near future my other business will be launched in Australia called Bikini Models inc. it is an agency for sports/ fitness/ bikini fashion models. We will run workshops and our own sports/bikini and fashion competitions nationally throughout Australia and internationally too”
Find out more about Dana’s clothing and accessory line by visiting her website http://www.danacarmont.com/
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